Overview of Online Marketing Fundamentals for beginners Overview of Online Marketing Fundamentals Online marketing, also known as digital marketing, is the practice of leveraging internet-based channels to spread a message about a company's brand, products, or services to potential customers. The objective is to reach the right audience at the right time with the right message, ultimately driving sales and fostering brand loyalty. Back in the day, marketing was all about print ads, billboards, and TV commercials. Fast forward to today, and the internet has revolutionized how businesses market themselves. I remember when I first started exploring online marketing for a small business I was involved with. It was like opening a door to a vast new world filled with endless possibilities and tools that I could use to reach our target audience effectively. The Importance of a Digital Presence for Businesses In today's digital age, having an online presence isn't just an opti...
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